Looking out to the next 20 years
Under the leadership of Executive Producer Ken Peter, Rainbow Stage returned to its roots as a two-show, summer-only theatre in 2010. For the first show of the season the theatre was transformed from 2,300 seats to a more intimate size, ranging from 780 to 1,400 seats. The aim was to program newer, more adult-themed musicals in the smaller venue, and larger, classic family-friendly productions in the full 2,300 seat space. Smaller-venue shows have included Rent (2010), Cats (2011), Footloose (2012), Buddy the Buddy Holly Story (2013), A Closer Walk with Patsy Cline & The Producers (2014), and West Side Story (2015) .
In November 2012 a new leadership structure promoted General Manager Julie Eccles to the office of Executive Director and named Ray Hogg, the company’s first ever Artistic Director the following month. Committed to the long term success of the organization, the shared vision focuses on upholding the reputation earned by the theatre over 60 years of entertaining audiences and fostering its growth and expansion into the future.
In 2012, the construction of sets and props was brought back to the theatre and, for the first time in over ten years, the back stage carpentry shop was brought back to life by the carpenters of local builder Scenic Elements. From that point on, Rainbow Stage has continued to invest in designers, carpenters, painters, and artisans to bring the highest quality production values to our stage.
Since 2010, we have seen this type of investment bear fruit: audience growth and support has been getting stronger year by year with attendance levels closing in on 50,000 attendees during our 60th Anniversary Season.
This investment has also opened the door to some very exciting collaborations. In 2013 and 2014 Disney Theatricals granted Rainbow Stage the rights to produce two Canadian Regional Theatres Premieres based on our excellence in production,: the 2013 smash hit Mary Poppins and 2014’s wildly popular The Little Mermaid. Both shows served to deepen the Rainbow Stage/Disney Theatricals relationship and we are eager to collaborate with them more in the coming years.
Since 2010, we have placed an increased focus on producing Central Canada premieres as well, and will yet again present a premiere production with Sister Act in August of 2015. Stay tuned for announcements of other exciting upcoming premieres…